Developing High Trust

Jeffrey -another good friend of mine- just shared with me some tips to see if the niche you are promoting is profitable or otherwise.

Just for the record of keeping record, lol, i am laying the short but great tips here especially for those who are new in PPC marketing.

Qn: How do i know that the niche i am promoting is making money for me?

1. If you are not experienced enough, you need 2 weeks to one month to observe the conversion rates. This however depends on industry. It varies slightly. Look at the sales conversion ratio. 1:100? 1:50? 1:20? 1:15? To my personal opinion if you are getting at least 1:50 sales conversion ratio, the campaign is bringing you money. Just continue to do split testing to improve your conversion rates.
   
2. Observe traffic.
   

• (a) If a lot of clicks but no sale, check keywords (assuming landing page and/or sales page is good). Refine keywords.
  
• (b) If a lot of clicks but no sales, issue mainly lies in the keywords.
  
• (c) If no clicks but a lot of impressions, check if your domain is in sandbox.
• (d) If no click. no sales, no nothing. (okay this was meant to be a joke. hahaha!) Yes so if no clicks and no impression you need to review your whole campaign again.

If you have a better suggestions please comment in this thread.

All the best in your campaigns.

This entry was posted on Tuesday, November 25th, 2008 at 1:07 pm and is filed under Tips for PPC. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.